Tuesday 4 September 2018

Budget Supermarket craft beer special

Lidl & Aldi claim to offer craft beer for as little as 99p!
What I've found is Aldi has the best individual beer but
Lidl has the overall better range providing a line that...
Let's say Real Ale is Coca Cola & Craft is Regular Pepsi,
is as good as Pepsi Max but with a Rola Cola price.
It's quite good, it may take a moment to discern but if you know your beverages you can taste the difference and you are not going to turn your back on locally made, small batch, bottle conditioned, genuinely artisan ale if that's your poison.
No stout, is the big G to big too challenge or is it too costly to sell for so little? Though both stores have Porters in their ranges that are among the more enjoyable offerings.

Both supermarkets have a similar set up 330ml 'craft' bottles & cans at 99p
& more traditional 500ml bottled ales at around £1.20 & with those bigger bottles being generally better at Lidl helping them gain a better overall collection of beers.
The beers are obviously brewed by other (not necessarily genuine craft) brewers.
Aldi subbing Marston's, Robinson's & Saddler's
Lidl have Wychwood, Hogs Back but are presumably redeemed by Stewart.

So let's start with:


Aldi

500ml bottle


 Medusa, named after the mythical creature say, like a sprite fairy or hobgoblin *winking* now, let's say that there was a 'legendary' ruby ale this would have some of it's flavour but would be let down by a lack of body.
Wild Bill's IPA, is this steamPUNK or a DOG eared BREW hmmmm...big citra aroma, there's lime  sherbert and caramel, more a UK IPA flavour though. It's pedestrian but it's still walking,
North Bridge Brown Ale, there's no point winking or dropping hints this is broon dog, neither is brewed in Newcastle, both are in clear glass bottles, this will give you more of the ale you remember.
Golden Crown, it's brewed by Marston's to probably emulate their own original Pedigree, there might be a decent pale in there somewhere but the clear glass bottle has left the beer more skunked than a sleeping cat that's been dry humped by Pepe le Pew.
Amber Stone, now wasn't Bass pale ale one of the first patents? Never mind! The flavour is a brown sugary mess with a light damaged finish.  Has this even been fermented?  More importantly has it been discontinued?

330ml bottles 

Citrus Wave Lager, it has some flavour, like battery acid lemonade, you know, effervescent vitamin C, not terrible by any means & much better than the All 4 One Lager that was in the range but now I think has gone like...
Red Rye IPA, I'm not sure if this is still going out to stores, shame because with its red liquorice flavour and full body it was a tasty little brew however, it could have been reduced in quality like....
Land of Liberty IPA, which was an entry level US IPA that has all life drained out of it, I first tried it two years ago it was okay, a year ago I grabbed a bottle which was slightly sub par & a bottle a couple of weeks ago was just bland.
Spill the Beans, a coffee Porter that has a good flavour equivalent to top quality instant that my only criticism was a tiny bit too thin & of sufficient worth that despite having its quality slightly reduced is still a good ale and

 wins my approval of best beer from Aldi & Lidl.


Sunny Dayz, a golden beer which excels in it's dullness & mediocrity, an achievement considering the number of dull golden ales.
Bee's Kneez, naff honey beer that comes across more of an average supermarket bitter.

Lidl




500ml bottles


Ruby Rooster, a smooth slightly fruity bitter that isn't going to set the world on fire but might calm a cough from barbecue smoke.
Green Gecko IPA, has some noticeable citra hops & if it wasn't for New World Pedigree would be the best IPA Marston's brew.
Golden Goose, soapy & bitter, a competent beer that's worth a try.
Amber Adder, again, a better than average bitter & higher quality than most of Marston's own labels.
Gnarly Fox, oh dear, this would convince most people to ban hunting, look how this poor fox lager has been gnarled, bad, even for a supermarket label lager.
Winter Warmer, no, no, no on all counts you can't do a winter warmer on a budget, it should be thick, sweet, maybe spiced but at the very least six percent. This is five percent, thin & tastes of Pimms. No.
Purple Panther, once again one of the top beers is a dark one, here there is cola, liquorice and a little cocoa.


330ml cans & bottles

Bitter Iron IPA(can), a UK IPA that just doesn't hit the spot, don't just don't.
Hop Hunter Session IPA(bottle), hoppy, not too light and with some malt backbone (which a lot of sesh IPAs lack) definitely worth a try.
Shipwreck Lager(bottle), like a lot of these craft lagers, especially the supermarket ones, tastes like Grolsch and lime, not terrible I guess.
Plunged Orange(can) like a beer mixed with Swizzels orange fizzy powders, fun I suppose (yes I can do fun).
Twisted Knots American IPA (can), a decent large scale brew of Yank IPA better than any other macro (Hobgoblin/Marston's/Theakston) on a supermarket shelf,
Red Rye Captain (bottle) again, rye is providing the runner up to the best beer in a budget supermarket, with the Aldi one not available it might be worth popping to Lidl to try this slightly sweet, slightly barley flavoured bargain beer.

So, lets's talk brass tacks.
This week about £7 got me from Lidl the above six 330ml beers and a 500ml of genuine German Patronus Hefeweizen wheat beer (that was okay) and a few pence more got me a 330ml Northern Whisper's Rumour Monger Dunkelweizen & 330ml of De Dolle Brouwer's Special Extra Export Stout, both with almost as much flavour as all seven of the Lidl & just such a far superior body/mouthfeel.

Now I'm neither at the command of a large disposable income nor a snob but if you were to offer to bring to me either of those purchases, I'd go for the smaller amount of genuine craft.
Now with the Dolle Extra being nine percent there probably isnae much difference in the levels of intoxication from both sets of beer.
With the bigger productions, demographics, sales and profit margins you aren't going to get budget supermarket Saisons and more obscure styles, so it's not as an enthralling adventure into the world of beer, but hey, you've got to manage those expectations.
Also I'm going to be scaling back the new brews & won't be ticking as much.
So perhaps being able to pick up a half decent ale for a quid on my way home isn't bad.
I've got a feeling I'll be keeping the continuing quality of these Lidl brews under tabs.



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